The domestic market is expected to favor the Brazil kiln foray into share: 0 source: "Tao City newspaper" [2012-07-16 15:16:41] editor: Yan Zhang

Held by the Brazil Ceramics Association in Brazil St Paul City, Santa Dreyer town "Brazil ceramics supplier Exhibition" in June 22 sunset under the curtain. The exhibition for a period of 4 days, the exhibition hall is located in Brazil ceramic association. The exhibitors are mainly ceramic equipment manufacturers, in addition to the majority of local enterprises in Brazil, Italy, Spain, Brazil, Chinese neighboring countries and regions upstream suppliers are also involved in this exhibition.

At this year's Brazil ceramics supplier exhibition, Guangdong Polytron Technologies Inc general manager of golden fire tube Modena (right three) to discuss cooperation with customers in Brazil (picture)

It is understood, teckwin, Keda, henglitai, Austria Colorado and other enterprises have also participated in the exhibition. Brazil's ceramic tile anti-dumping impact on China's ceramic upstream enterprises is not large, they are valued in Brazil huge market potential, have paid attention to this open market an important gateway to South america. To this end, the reporter interviewed just returned Mo Dena Guangdong participating Polytron Technologies Inc (hereinafter referred to as "Mo Dena") general manager of golden fire, Foshan tube Peng Machinery Co. Ltd. (hereinafter referred to as "Peng") chairman Wan Peng, understand the Chinese ceramic kiln manufacturers open up the local market difficulties, and taking the marketing strategy.

The fame and the scale of Brazil ceramics exhibition suppliers are less, and the Pavilion exhibitors products are relatively simple, most of the exhibitors do not live show equipment entity, more is the use of pictures, video and other mode. "The exhibition is not the promotion of new products, more is to communicate with customers." According to the interview, in the exhibition Peng combined with henglitai model. Wan Peng said, Chinese booth exhibitors are widely distributed, because 70% of local production line by dry milling technology, raw material preparation has been quite mature, the possibility of integration of Chinese ceramic equipment suppliers upstream and downstream enterprises Baotuan exhibitors little. In addition, the exhibition targeted invite professional audience in the form of opening to the outside world, audience for the ceramics enterprises, more stringent admission restrictions, the audience with an invitation to participate, and the house adopts the real name system.

As one of the BRIC countries of Brazil, is the world's second major production and consumption country, the fifth largest exporter. On the one hand, by the local traditions, climate, living habits, consumer preferences clear Brazil tiles; on the other hand, the world cup in 2016 and the 2014 Olympic Games will stimulate the market open and public investment, to promote infrastructure construction in Brazil, the ceramic market demand will increase. Subject to the global financial environment, this year, Brazil's economy is still recovering, "but come one after another the world cup and the Olympic Games next year, will make Brazil ceramic production has been improved, and reached the peak in recent years." Guan Huojin said, because the market is not fully released, the development degree of China ceramic equipment suppliers on the market in Brazil is not enough.

The development of Brazil need patience and courage

The reporter understands, China's ceramic kiln equipment enterprises to enter the Brazil market, and a lot of difficulties. Brazil was a Portuguese colony, Portuguese is the official language of communication, more trouble. Brazil area relatively far away, not only Chinese enterprises do not understand the local, Brazil to Chinese equipment also need to have an understanding of the process. The two countries are different in time, living habits, culture and etc. Therefore, the fire tube gold pointed out: "there is a need to invest the courage and determination!" higher requirements for the building ceramics industry in Brazil local bank financing, credit, China ceramic equipment manufacturers to integrate into the local market also need to be familiar with its operation method.

Although in recent years, a large number of China ceramic upstream supplier in Brazil made a full market investigation, and this as a key area of future development of enterprises, but the country is a typical slow type of country, the market needs to gradually develop. This is reflected in the rational development of the ceramic industry and the local customer acceptance of Chinese on ceramic kiln.

Brazil in the ceramic production or consumption tiles are far less than the China market, but the development of building ceramics industry in China is more rational. Ceramic production line, ceramic production growth rate is far better than Chinese quickly, but did not appear explosive growth. According to statistics, currently the country is about 60 ceramic enterprises, the total number of domestic ceramic tile production line is about 200, building ceramics annual output of about 700000000 square meters, about China 1/10. Building ceramics industry in the production line is relatively concentrated, accounted for 70% of the production line in the exhibition held in Santa Dreyer town.

Brazil local people of European descent, the country's main equipment in Italy Province, local manufacturing, local Chinese equipment awareness far southeast Asian countries, and some even doubt the mentality of our equipment. At this stage, Chinese ceramic machinery enterprises are still in the primary stage of market development of the Brazil market, so Chinese ceramic kiln into Brazil there is a slow process.

Peng began to enter the Brazil market in 2005, is the first domestic enterprise will kiln equipment sold to South america. Wan Peng told reporters, Brazil ceramic enterprises to pay more attention to the brand image and product quality equipment enterprises, the local had a customer by Peng 3 years of observation, after sufficient communication begins after the purchase, and continued cooperation.

Modena in Brazil for nearly 4 years, is still in the stage of gradually adapt to. In recent years, enterprises gradually expand the share in the local production line was also good. The fire tube Kim said: "I want the local customers to understand our equipment requires a process, in addition to do more to create brand products, can not act with undue haste." It is understood, first settled in Modena ceramic kiln Brazil new broad kiln, the kiln is 3.1 meters wide, 150 meters long, ceramic tile production reached 20000 square meters.

Based on the Brazil quality and complementary services

Brazil ceramic tile products with glazed tiles, polished tiles less and less. Because of the production process by dry milling products, short sintering time, the sintering cycle is generally about 20 minutes. Short sintering time determines the ceramic kiln firing temperature and structure design should also be different, so we should adjust the material structure and design of pipeline equipment.

On the other hand, Brazil local access threshold of ceramic production is relatively high, the local natural gas imports from Venezuela, higher prices, pay special attention to energy saving, higher requirements on the quality of the equipment. The quality of the staff of local enterprises is higher, the furnace installation team is very professional. Some customers buy kiln production lines to Peng Peng, due to visa problems, the technician cannot timely arrival of local businesses to install production line, the client in Peng's mail remote situation, in a relatively short period of time to complete the installation and smooth operation, this situation has happened more than once.

Brazil ceramic enterprises in Europe equipment imported and local production, generally speaking, there is a gap between the quality of China export equipment and Brazil local equipment. It is understood, Brazil ceramic enterprises earlier using the equipment in Europe, but the local kiln company from the original mainly in Italy gradually localization, which ENAPLIC ceramic kiln company in the local market share accounted for 60%-70%, the basic monopoly of ceramic kiln market in Brazil.

To sum up, in the face of fierce competition in the market in Brazil, China's ceramic kiln to be sold in Brazil, must have a good "quality", with excellent quality products. "To enter the market, the key is the quality of the products, only with high quality products, in order to leave a good reputation in the local people." Wan Peng said.

"China's ceramic kiln the higher price, the price advantage, quality is guaranteed." In fact, the fire tube gold, Brazil most of the local design of ceramic kiln is China is old, with excellent quality, China's ceramic kiln is entirely possible to enter the Brazil market scale. "But this period still needs a relatively slow process."

In addition to the quality of equipment, is also very important to provide perfect services. Because of the Brazil region far away, how to provide long-distance service is worth studying topic of enterprise. The majority of ceramic kiln enterprises will find local dedicated sales staff and technical personnel to provide customer service service. Find a suitable agent in the local is a wise choice, "our agents are engaged in technical services, regularly for local ceramic enterprises to provide professional equipment maintenance services." Wan Peng said.